If Architects Advertised
Most architects are not great at advertising. We are inclined to get work by doing amazing work for our customers and trusting they spread the word to others. We don’t usually promote our services. Actually, at one point it was considered unethical for architects to market, and also our regulating agencies formally forbid it. Architecture was considered a”gentlemen’s livelihood.” Advertising was considered undignified. So, we’ve relied on the kindness of strangers to our livelihood.
This works well in powerful economic climates. During the boom times, we architects can simply work on our craft and perfect our layout abilities, and allow the brand new commissions float into the workplace. We are in a strong economic climate. Perhaps you’ve heard something about this? But still, we are still relying on our reputations as well as the achievement of our past projects to lead to our future work. And that system is not working anymore. The majority of us are losing money today while we wait for the great days to return. We have tightened our belts and lower our employees. We have positioned ourselves to be ready for the recovery, which does not appear to be occurring.
Perhaps we ought to consider advertising. What would that look like?
Jody Brown Architecture, pllc
Jody Brown Architecture, pllc
We do the drawings so that you don’t need to.
Jody Brown Architecture, pllc
Jody Brown Architecture, pllc
Jody Brown Architecture, pllc
Jody Brown Architecture, pllc
Don’t answer that.
Jody Brown Architecture, pllc
Architects are not known for their grammar.
Jody Brown Architecture, pllc
We will be the ones wearing black.
Jody Brown Architecture, pllc
OK. Maybe advertising is not such a great idea after all.
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